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7 Up (stylized as 7up outside the U.S.) is a brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by PepsiCo (or its licensees) in the rest of the world.
7 Up was a privately held corporation owned by the original founding families until it was sold in 1978 to Philip Morris , which sold it in 1986 in two parts: the international division to PepsiCo and the U.S. business to a group led by the investment firm Hicks & Haas.
7UP used to be a Pepsi product in North America; however it is now a brand of the Dr Pepper Snapple Group.
The Dr. Pepper Snapple Group distributes 7-Up products in the United States, which includes approximately 30 products, such as A&W, Canada Dry, Crush, Stewart's and Nantucket Nectars. Other 7-Up products that the Dr. Pepper Snapple Group distributes include Mott's, Clamato, Deja Blue and Hawaiian Punch.