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888 Holdings Public Limited Company (888) is one of the world’s most popular online gaming entertainment and solutions providers. Under its trusted brands 888 has been at the forefront of the online gaming industry since its foundation in 1997.
On November 26, 2013, 888 successfully launched its online poker site for online poker players in New Jersey. 888 operates under a permit (permit number NJIGP 13-006 ) issued to its partner Caesars Interactive Entertainment (which is a subsidiary of Caesars Entertainment Corporation) to offer online gaming in New Jersey.
Following 888poker's upgrade of its mobile app in July 2013, the company's then CEO, Brian Mattingly, revealed in an interview that 888poker's strong sales growth comes from the expanding mobile poker market.
Mattingly stated that 17% of 888's UK wagers in general are placed on mobile devices and hoped that the company's UK mobile share will double in the next year and a half. 888poker's loyalty programme, the 888poker Club, features daily free tournaments and offers players a chance to win $100,000 each month.